For game studios

Your IP counsel fights in court. We sweep the periphery.

A tactical enforcement layer beneath your existing IP strategy. Clone domains, operator promo pages, social ads, app-store imitators — filed at scale, signed by counsel, under named statute. Fixed retainer. Not hourly billing.

Request a 7-day clone-discovery pilot See a recent matter

We will identify 30 live clones of your brand. Free. Signed by Ihor Makushinsky. NDA-first.

§ CASE FILE · GAME STUDIO Your breakout title Counsel-led · fixed retainer · NDA-first THREAT OUTCOME · BASIS Clone domain running with your branding SUSPENDED Trademark App-store imitator iOS App Store · Google Play REMOVED Berne Convention Infringing social ad YouTube · TikTok · Meta ads REMOVED EU 2019/790 Clone in search ranking above your own brand DELISTED DMCA §512 CLONE VISIBILITY IN SEARCH First two pages · within 90 days −80%
Protection scope+ Deepfake likeness · on request
Clone domainsRegistrar abuse · UDRP · DNS provider takedowns
Operator promo pagesCounterfeit listing removal · trademark complaints
App-store clonesiOS App Store · Google Play · alternative marketplaces
Search visibilityGoogle delisting · Bing removal · regional engines
Social and ad networksYouTube · TikTok · Meta ads · X promoted
Affiliate redirectsBrand-bidding ads · landing pages · cloaked redirects
§ 02 · By the numbers
47Active clones in one studio engagement
−80%Visibility reduction in 90 days
6-dayMedian time to removal
Operational partner

Lawyerd is a partner in Cloudflare’s Brand Protection programme with API-level access for takedown operations on Cloudflare-protected domains. This is not a public-tier integration — it is a controlled-access channel for verified enforcement practitioners.

§ 03 · Why this matters

When a hit becomes everyone’s hit, market share leaks weekly.

A breakout title attracts clones the way a trademark attracts cybersquatters — at industrial speed. By month three, dozens of operator-side pages are running with your branding, mid-tier domains are bidding on your name, and search results below your own listing are linking out to imitations.

Big-law fights this in court — strategically, expensively, on hourly billing that makes weekly takedown work uneconomic. SaaS brand-protection products file high-volume but without counsel review, and platforms reject filings that lack legal grounding. The gap between these two is where market share leaks.

We file in that gap. Counsel-led. Statute-grounded. Fixed retainer rather than $500–1000 per hour. Operating across registrars, hosts, ad networks, search, and social platforms in coordination with — not in place of — your existing IP counsel.

§ 04 · Our approach

Three constraints, held together.

Volume

70+ filings per month at retainer.

Operating across registrar abuse, hosting takedowns, ad-network removal, app-store complaints, and search delisting every week.

Legality

Counsel signs every filing.

Berne Convention, EU Directive 2019/790, DMCA §512(c), trademark law in 30+ jurisdictions. We do not pay for removal. We do not threaten. We file.

Economics

Fixed retainer, not hourly.

Cost predictability across a calendar quarter. Bi-weekly reporting. No surprise invoices. Coordination with your in-house and external IP counsel.

§ 05 · A recent matter M / 02 · Anonymised

Domain enforcement layer for a major studio facing 47 active clones.

At intake, the studio identified 47 live clone domains, several with operator-side distribution, plus organic search visibility above their own brand for category keywords. Engagement scope: continuous enforcement across registrars, hosting providers, ad networks, search delisting, and operator promo-page complaints. Within 90 days, clone visibility on the first two pages of search dropped by approximately 80%. New clone-domain registration patterns shifted as enforcement persistence raised the operational cost for clone networks.

Details abstracted · Full case file under NDA

Clone visibility, first two pages of search · at intake100%
Within 90 days−80%
47Active clones at intake
OngoingContinuous enforcement
Ihor Makushinsky, senior counsel at Lawyerd
§ 06 · Counsel of record

Reviewed and signed by counsel before filing.

Ihor Makushinsky
Senior counsel · in IP and compliance practice since 2014

Eight years as in-house IP specialist at Plarium (the studio behind RAID: Shadow Legends), then founded Lawyerd in 2021 to scale enforcement work. Mentor at Techstars; Entrepreneur in Residence at Temple University.

→ Full counsel profile
§ 07 · Engagement

Three shapes the practice takes.

By appointment. Engagement scoped after intake. Pricing discussed under NDA.

Monitoring

Passive standing capacity.

Routine clone monitoring and reactive takedown work. Monthly retainer. Suitable for studios early in title lifecycle or with limited active disputes.

Monthly retainer
Continuous

Active enforcement programme.

Weekly filing operations across all channels. Bi-weekly reporting. Direct counsel access. For studios with breakout titles in active clone exposure.

Weekly filing · bi-weekly reporting
Litigation-adjacent

Coordinated with your IP counsel.

Surge enforcement during active litigation, IP dispute, or major release window. Daily reporting. Time-bounded scope. Coordination protocols with your external counsel.

Daily reporting · time-bounded scope
§ Guides

Before you engage — read these

§ 08 · Pilot

Find 30 active clones of your brand.

Free 7-day pilot. Signed by counsel. We deliver a list of 30 live infringements across domains, app stores, ads, and search — with statute mapping for each. No obligation.

  • 01NDA-first — attach yours and we sign before we begin
  • 02Works alongside your IP counsel, not in place of it
NDA upload · optional

Reviewed personally by Ihor Makushinsky · Response within one business day